Daniel Assouline is a CEO at Lavasot and chairman & Co-founder of UpClick in Montreal Canada. Daniel Assouline did EMBA from Queen’s University (Canada)

Daniel Assouline and his Upclick Makes the Digital Space A Lot Easier to Work In

Daniel Assouline, a proud father of 4 children enjoys simple pleasures of life.

He loves boating, reading and eating well.

For a man who staunchly asserts his love for Canada, it is not surprising to witness his career devoted so deeply in bringing the country to a strong ecommerce footing.

As a leader of Lavasoft, a company engaged in developing antispyware, Assouline is fetching laurels to his team of extremely dedicated professionals.

Lavasoft’s latest release Ad-Aware 11 has pushed the company on a high pedestal.

To Assouline’s satisfaction, this thorough revamp of Lavasoft’s earlier award-winning anti-malware application, is well accepted in the market.


For a man who has entered a new genre in the Information Technology segment, this achievement is certainly noteworthy.

Daniel Assouline at Upclick worked tirelessly for a solution to make digital merchants’ online payment simple, and needless to say he did succeed. 

Now he is confronting problems in a new frontier. Assouline wants computer users to have software that preemptively blocks and detects malicious software and then goes about ably cleaning the infested systems.

Today with Ad-Aware 11 loaded on their computers, millions of users have peace of mind and are reassured that their private data is being protected relentlessly against any form of threats, including adware and spyware.

Daniel Assouline at Upclick recognized the needs of the present day merchants.

He got rid of the intricacy of transacting online business by putting forward a package with compelling tools so that digital merchants can pay attention to what they do best – selling products and services.

Upclick with its set of all-embracing features is well-accepted in the digital commerce marketplace, and is now strengthening itself as a most complete online payment processing solution.

At present under the leadership of Daniel Assouline, Lavasoft’s flagship product Ad-Aware with more than 450 million downloads is creating for itself an unassailable niche in the domain of malware removal applications.

Canada is fortunate to have a visionary like Daniel Assouline who is setting newer yardsticks on how to confront issues that are facing the phenomenal growth of eCommerce across the world today.

Assouline, formerly Chairman and Co-founder of Upclick, is presently CEO of Lavasoft, an anti-spyware development company

Daniel Assouline Loves to Learn, Grow, and Expand

Daniel Assouline is the former chairman and CEO of Montreal-based UpClick. He is a leader who keeps himself updated about the latest happenings in the marketplace. This enables him to anticipate in advance the needs and demands of the consumers. The organization he heads as such finds itself in a unique position of meeting the demands and needs of its clients and customers with ease and maximum efficiency.

In the subsequent paragraphs, we shall look at some of the important qualities that a modern leader must have to successfully lead his/her organization.

Quality Leaders are Honest and Trustworthy

Honesty and integrity are two of the most important characteristics of a quality leader. Honesty leads to trust, which lays the foundation for a strong and loyal relationship between a leader and his follower. A leader who lacks trust will find it impossible to build a healthy and productive work environment. It becomes extremely difficult for employees to give their best for a person who lacks credibility.

Daniel Assouline is a leader with impeccable integrity and work ethics. He is a person who enjoys the complete trust and loyalty of his subordinates. His followers know that their leader has their best interest in mind and will do whatever it takes to advance their cause as well as the cause of the organization and its clients.

Growth and Development is a Never Ending Process for Good Leaders

Leaders who are successful are the ones who know that growth and learning form a never ending process. You learn from your achievements and you learn from your mistakes. The bottom-line is that you never cease learning. Exceptional leaders know that learning leads to growth and growth leads to development. Still, water often develops a stench after sometime, whereas moving water remains fresh and nourishes life.

Leaders who love to experiment and are not afraid of making mistakes are the ones who imbibe a sense of innovation and learning in their followers. Daniel Assouline, the man who co-founded Montreal-based UpClick, is a leader who loves to learn, grow, and expand. He is well aware of his limitations and strengths. This enables him to develop his potential by allowing him to become the best possible version of himself.

Daniel Assouline Knows the Art and Science of Engaging with his Employees

Daniel Assouline is the ex-chairman of Montreal, Canada-based UpClick. Leaders like Assouline, who are lifelong learners, create excellent opportunities for growth and development. The organizations they head have a very strong possibility of making it big in a fast changing and dynamic marketplace, as they can adapt well to the situation and change with the changing times.

A few of the important qualities that separate leaders like Daniel Assouline from average and mediocre leaders are mentioned below:

Good leaders are not afraid of making mistakes


“Anyone who has never made a mistake has never tried anything new.”
― Albert Einstein

High-performance leaders are different from their average peers, because they are not afraid of making mistakes. They know and understand well that you can learn more from your mistakes than from your achievements. Good leaders are calculated risk takers, as it allows them to be the best possible versions of themselves. Making mistakes and learning from it enables them to be better equipped to lead and handle the mistakes of their subordinates.

Daniel Assouline, the present CEO of Lavasoft, believes that your focus on learning from the mistakes accelerates growth. Leaders who are afraid of making mistakes are invariably the leaders who avoid innovation and new ways of doing doings, finding comfort in the known.

They hate taking decisions and love to maintain the status-quo. In a dynamic and complex business environment, this mentality often leads to the untimely demise of the organization.

Good Leaders Engage and Energize

Exceptional leaders know the art and science of engaging with their employees. Engagement breeds loyalty and work ethics. Employees tend to be more focused, as higher level of engagement gives a sense of meaning and purpose to their work. They feel motivated and energized because they get a strong signal from the top that their contribution is acknowledged and appreciated.

Daniel Assouline has the knowledge and expertise of connecting employees’ daily work to the organization’s higher purpose. People, when they realize that they are making a meaningful and important contribution, will be further energized to give their better. This creates a work culture of achievement and shared success.

Daniel Assouline, the Former Chairman of Montreal Based UpClick, is an Honest Leader

Daniel Assouline is the former chairman and co-founder of Montreal, Canada-based UpClick. Daniel’s intelligence, charisma, and experience allowed this internet company to make a name for itself in a very short period of time.

Some of the important leadership qualities that have helped Daniel become a highly successful leader are as following:

Honesty

This is one of the most important leadership attributes which has assumed added significance in recent times. People will only follow a leader with impeccable character and integrity. Leaders in present business environment, under most circumstances, have to go out of their way to display honesty.

Daniel Assouline, the former CEO of UpClick.com, has been highly successful because he actively displays honesty. He is honest in dealing with his employees, organization, clients, and all its stakeholders.

Forward Looking

Modern business organizations, functioning in an increasingly chaotic and competitive business environment, need a leader with a clear cut vision and a forward looking thinking. It is important to know where you presently are, but it is more important to understand where you wish to be in future. A leader who has no strategy or plan for the future will invariably force an organization to prematurely down its shutter.

Daniel Assouline, the former chairman and CEO of payment processing firm UpClick, is a leader with vision and more importantly good communication skills to communicate that vision to his employees. This results in motivated and productive employees who realize that their future is tied with the realization of that vision.

For Daniel Assouline, UpClick Was Just the Beginning

A man with a passion for sea and love of boating is now breathing fresh air into Lavasoft by building the next generation of Ad-Aware products.

Does this look odd? No, it should not because the basic skills needed in boating and steering an IT company are perhaps the same.

Daniel Assouline, the Chairman and Co-founder of UpClick, Promotes Innovation

Daniel Assouline is the chairman and co-founder of Montreal, Canada based payment processing company, UpClick. He brings a unique amalgamation of charisma, experience, intelligence, knowledge, perspective, positive attitude, vision, empathy, and passion to the table.

Daniel Assouline of Montreal Providing Boost to Online Businesses

Daniel Assouline of Montreal has genuine passion for the sea and enjoys boating.

He has lived in Zaire (now Congo), France, Guadeloupe, USA, and Mexico, but in his heart loves Canada, its people, and of course Montreal.

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