Daniel Assouline is a great leader with astute entrepreneurial skills. His working style is a down to earth approach and not hesitating to take the occasional risks. Many consider him as a role model of what an ideal CEO should be. Online marketing with technology is his forte. He first came to limelight with his invention of software to save PCs from malware. He believes that computers must be protected from viruses and spyware.
Humble beginnings
A simple, family loving man with diverse interests. He studied engineering in Montreal and did his MBA from Queen’s at Montreal. Perhaps, his association with the city is the reason why he is identified as Daniel Assouline of Montreal.
During his stint as CEO of Upclick, his leadership qualities came to the forefront. Upclick is an e-commerce platform with specialization in sales funnel optimization.
Founded in 2006, Upclick was developed as a payment solutions platform for e-commerce. They had a simple approach. They understood the customers, their products and offered tailor-made solutions to increase conversion rates and higher cart values. Upclick saw tremendous increase in volumes.
Born to lead
Behind this success was the stamp of leadership qualities and work ethics of Daniel Assouline.
He chose the right man for the right job. This helps keep the person motivated and created a success oriented atmosphere.
His approach toward subordinates is one of compassion and understanding. The recognition for performance was forthcoming and kept his labor force motivated at all times. He understood their problems and gave them ample room to reach peak productivity. He factored the fact that skill set, temperament, moods differs in each employee.
He created an ethical work culture and never went the short cut route. He set an example by putting in hard work. In the process he developed a loyal and productive work force.
These qualities of Daniel Assouline makes him stand out in the crowd. This is the stuff that a CEO is made of.
