Daniel Assouline is a CEO at Lavasot and chairman & Co-founder of UpClick in Montreal Canada. Daniel Assouline did EMBA from Queen’s University (Canada)

Daniel Assouline and his Upclick Makes the Digital Space A Lot Easier to Work In

Daniel Assouline, a proud father of 4 children enjoys simple pleasures of life.

He loves boating, reading and eating well.

For a man who staunchly asserts his love for Canada, it is not surprising to witness his career devoted so deeply in bringing the country to a strong ecommerce footing.

As a leader of Lavasoft, a company engaged in developing antispyware, Assouline is fetching laurels to his team of extremely dedicated professionals.

Lavasoft’s latest release Ad-Aware 11 has pushed the company on a high pedestal.

To Assouline’s satisfaction, this thorough revamp of Lavasoft’s earlier award-winning anti-malware application, is well accepted in the market.


For a man who has entered a new genre in the Information Technology segment, this achievement is certainly noteworthy.

Daniel Assouline at Upclick worked tirelessly for a solution to make digital merchants’ online payment simple, and needless to say he did succeed. 

Now he is confronting problems in a new frontier. Assouline wants computer users to have software that preemptively blocks and detects malicious software and then goes about ably cleaning the infested systems.

Today with Ad-Aware 11 loaded on their computers, millions of users have peace of mind and are reassured that their private data is being protected relentlessly against any form of threats, including adware and spyware.

Daniel Assouline at Upclick recognized the needs of the present day merchants.

He got rid of the intricacy of transacting online business by putting forward a package with compelling tools so that digital merchants can pay attention to what they do best – selling products and services.

Upclick with its set of all-embracing features is well-accepted in the digital commerce marketplace, and is now strengthening itself as a most complete online payment processing solution.

At present under the leadership of Daniel Assouline, Lavasoft’s flagship product Ad-Aware with more than 450 million downloads is creating for itself an unassailable niche in the domain of malware removal applications.

Canada is fortunate to have a visionary like Daniel Assouline who is setting newer yardsticks on how to confront issues that are facing the phenomenal growth of eCommerce across the world today.

Assouline, formerly Chairman and Co-founder of Upclick, is presently CEO of Lavasoft, an anti-spyware development company
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