Daniel Assouline is a CEO at Lavasot and chairman & Co-founder of UpClick in Montreal Canada. Daniel Assouline did EMBA from Queen’s University (Canada)

Daniel Assouline’s Upclick Enabling Entrepreneurs Build Their Own Custom Carts

Today web shops need an online payments system that does more than payment processing for online vendors and other commercial vendors. 

They need solutions that boost their business.

With hundreds of millions of people actively shopping online, digital entrepreneurs are always on the hunt for the best online payment solution in the market. 

Yes, a surfeit of payment processors is available, but such a scenario is not making the job of finding the right one any easier. 

Different payment processors offer different features. This multiplicity however is making the small and medium businesses confused on how to choose from among the assortment of built-in online shopping carts. 

Why such importance given to online shopping carts?

The answer is simple. 

Shopping carts are window displays in web stores. In digital parlance, a shopping cart is an e-commerce tool that facilitates online visitors to select items for eventual purchase. 

Customers can accumulate items in a cart by “adding to the cart”, and when s/he finally wants to check out, the software calculates the total amount for the order including shipping and handling as applicable. 

The infrastructure of the online retailer’s store must allow a customer to select merchandize; review the item(s) selected, and make any alterations if needed, and finally purchase the item (s).

Outlook for SMBs

Most small entrepreneurs venturing into online business would like to start with hosted business software. 

They look for a fully featured solution that offer everything from domain name registration to tools needed to structure the ecommerce store. 

But most solutions in the market do not give retailers much control, since a majority of functions are managed by the ecommerce service provider. 

Fortunately, Daniel Assouline, the Montreal IT specialist has provided the right answers. 

With inputs from Daniel Assouline, Upclick is offering dozen cart templates so that merchants can design their own custom cart using Upclick’s easy-to-use WYSIWYG cart editor. 

With many other features like modular services, fully customizable sales flow, comprehensively testing tools, and tracking and reporting, Daniel Assouline, Montreal IT specialist has made Upclick the most complete online payment solution. 

It is to the credit of Daniel Assouline, Upclick today is considered the only true self serve platform in the market. 

Daniel Assouline – The Self Starter Serial Entrepreneur

Daniel Assouline is a great leader with astute entrepreneurial skills. His working style is a down to earth approach and not hesitating to take the occasional risks. Many consider him as a role model of what an ideal CEO should be. Online marketing with technology is his forte. He first came to limelight with his invention of software to save PCs from malware. He believes that computers must be protected from viruses and spyware.

Humble beginnings

A simple, family loving man with diverse interests. He studied engineering in Montreal and did his MBA from Queen’s at Montreal. Perhaps, his association with the city is the reason why he is identified as Daniel Assouline of Montreal. 

During his stint as CEO of Upclick, his leadership qualities came to the forefront. Upclick is an e-commerce platform with specialization in sales funnel optimization.
Founded in 2006, Upclick was developed as a payment solutions platform for e-commerce. They had a simple approach. They understood the customers, their products and offered tailor-made solutions to increase conversion rates and higher cart values. Upclick saw tremendous increase in volumes.

Born to lead

Behind this success was the stamp of leadership qualities and work ethics of Daniel Assouline.

He chose the right man for the right job. This helps keep the person motivated and created a success oriented atmosphere.

His approach toward subordinates is one of compassion and understanding. The recognition for performance was forthcoming and kept his labor force motivated at all times. He understood their problems and gave them ample room to reach peak productivity. He factored the fact that skill set, temperament, moods differs in each employee. 

He created an ethical work culture and never went the short cut route. He set an example by putting in hard work. In the process he developed a loyal and productive work force.

These qualities of Daniel Assouline makes him stand out in the crowd. This is the stuff that a CEO is made of. 

Daniel Assouline And His Pioneering Venture, Upclick Is Clicking With Web Users

What is the latest buzz in the Canadian ecommerce market these days? It is Daniel Assouline and his initiative, Upclick. This serial entrepreneur is a formidable combination of varied technological and online marketing information. Upclick is his latest venture. It is a premier payment service and souk for electronic goods. Daniel has invented software to save the web from spam and malware. His mission is to protect computers from viruses and other threats.

Daniel Assouline, the entrepreneur

Spyware attaches itself to software by making false promises like increasing the speed of the internet. However, it is a foe in disguise which intrudes the privacy of the users for its own benefit. Spyware sometimes changes the settings of the computer. However, thanks to people like Daniel who caution users to be aware of spyware and stay away from it. In the past, he has been the CEO of Lavasoft. He has been working on protection for computers since a long time. He is a leader in the IT sector and has taken Canada’s ecommerce to the next level. He helps retailers to take their businesses online and increase profits. Upclick is an amazing online transactions platform which is full of valuable features.

People like Daniel make it very easy for most people to work in the online world. Canada’s digital marketing and ecommerce world is gaining a strong foothold in the market with his help. Daniel Assouline and his venture, Upclick has made making online payments a lot simpler. In fact, he is now working tirelessly to create software that will not just block malicious software but also clean the infected systems. He is aware of the needs of the users and has, in the past, helped millions of users to keep spyware away from their computers. The privacy of the users has been kept intact thanks to the efforts put in by Daniel.


Now, the digital merchants do not have to worry about their privacy. They can just focus on selling their products and services. Daniel Assouline and his pioneering initiative, Upclick, have great tools with superb features which are being accepted with open arms in the ecommerce market. The man has completely transformed the way online payments are processed in the market. He keeps himself updated on the latest developments in the ecommerce market and is working tirelessly to make the digital marketing world a better place to do business. Canada is proud to have a farsighted man like him who has been selflessly working to give ecommerce users a wonderful experience. 

Daniel Assouline Montreal Based Entrepreneur – Steering Canada’s E-growth

With computers having become our workhorse for most tasks, we need strong PC security with features to protect our devices from all kinds of threats.

Daniel Assouline of Montreal has made it his mission to create software that protects users’ PCs and the data in it from online threats.

Many may not be aware what spyware is, so here are some basics.

Spyware is malware that tricks users into installing it by attaching itself on a piece of desirable software, with various promises, such as accelerating the web. 

It then goes about its sneaky job – advertise, collect personal information, and in a worst case scenario, change the settings of the computer.

Assouline warns people to be careful of spyware, because it can be blatantly dangerous.

If attacked by spyware, users can experience any or all of the following consequences.

•    slow down of internet connection
•    scrutiny of everything users do like typing, backspacing and retyping
•    Alterations of the home page
•    installation of suspicious toolbars
•    Adverse affect on the stability of the system and even causing it to crash

A True Leader in the IT domain

Daniel Assouline as CEO of Lavasoft is busy steering his company to create products that can offer best real time protection and best on-demand protection. Lavasoft is an original anti-spyware company that has been fashioning award winning, free security and privacy software since 1999.

Assouline as a recognized leader in the field of Information Technology has always been at the forefront in helping Canada reach greater heights in the ecommerce domain.

As a professional, Assouline has outstanding communications skills, a quality that is indispensable to guide companies in this age of ecommerce. Backed by his multi-disciplinary skills, he has helped retailers go online to sell their products and services.

Daniel Assouline of Montreal has an enviable record of successes in the field of Information Technology.

With insights from Daniel Assouline, Upclick has grown to become a complete online transactions platform, packed with plenty of useful features.

The Canadian government has visions to make the country a leader in the field of ecommerce. With individuals like Assouline at the helm, nothing seems to be impossible.

Daniel Assouline and his Upclick Makes the Digital Space A Lot Easier to Work In

Daniel Assouline, a proud father of 4 children enjoys simple pleasures of life.

He loves boating, reading and eating well.

For a man who staunchly asserts his love for Canada, it is not surprising to witness his career devoted so deeply in bringing the country to a strong ecommerce footing.

As a leader of Lavasoft, a company engaged in developing antispyware, Assouline is fetching laurels to his team of extremely dedicated professionals.

Lavasoft’s latest release Ad-Aware 11 has pushed the company on a high pedestal.

To Assouline’s satisfaction, this thorough revamp of Lavasoft’s earlier award-winning anti-malware application, is well accepted in the market.


For a man who has entered a new genre in the Information Technology segment, this achievement is certainly noteworthy.

Daniel Assouline at Upclick worked tirelessly for a solution to make digital merchants’ online payment simple, and needless to say he did succeed. 

Now he is confronting problems in a new frontier. Assouline wants computer users to have software that preemptively blocks and detects malicious software and then goes about ably cleaning the infested systems.

Today with Ad-Aware 11 loaded on their computers, millions of users have peace of mind and are reassured that their private data is being protected relentlessly against any form of threats, including adware and spyware.

Daniel Assouline at Upclick recognized the needs of the present day merchants.

He got rid of the intricacy of transacting online business by putting forward a package with compelling tools so that digital merchants can pay attention to what they do best – selling products and services.

Upclick with its set of all-embracing features is well-accepted in the digital commerce marketplace, and is now strengthening itself as a most complete online payment processing solution.

At present under the leadership of Daniel Assouline, Lavasoft’s flagship product Ad-Aware with more than 450 million downloads is creating for itself an unassailable niche in the domain of malware removal applications.

Canada is fortunate to have a visionary like Daniel Assouline who is setting newer yardsticks on how to confront issues that are facing the phenomenal growth of eCommerce across the world today.

Assouline, formerly Chairman and Co-founder of Upclick, is presently CEO of Lavasoft, an anti-spyware development company

Daniel Assouline Loves to Learn, Grow, and Expand

Daniel Assouline is the former chairman and CEO of Montreal-based UpClick. He is a leader who keeps himself updated about the latest happenings in the marketplace. This enables him to anticipate in advance the needs and demands of the consumers. The organization he heads as such finds itself in a unique position of meeting the demands and needs of its clients and customers with ease and maximum efficiency.

In the subsequent paragraphs, we shall look at some of the important qualities that a modern leader must have to successfully lead his/her organization.

Quality Leaders are Honest and Trustworthy

Honesty and integrity are two of the most important characteristics of a quality leader. Honesty leads to trust, which lays the foundation for a strong and loyal relationship between a leader and his follower. A leader who lacks trust will find it impossible to build a healthy and productive work environment. It becomes extremely difficult for employees to give their best for a person who lacks credibility.

Daniel Assouline is a leader with impeccable integrity and work ethics. He is a person who enjoys the complete trust and loyalty of his subordinates. His followers know that their leader has their best interest in mind and will do whatever it takes to advance their cause as well as the cause of the organization and its clients.

Growth and Development is a Never Ending Process for Good Leaders

Leaders who are successful are the ones who know that growth and learning form a never ending process. You learn from your achievements and you learn from your mistakes. The bottom-line is that you never cease learning. Exceptional leaders know that learning leads to growth and growth leads to development. Still, water often develops a stench after sometime, whereas moving water remains fresh and nourishes life.

Leaders who love to experiment and are not afraid of making mistakes are the ones who imbibe a sense of innovation and learning in their followers. Daniel Assouline, the man who co-founded Montreal-based UpClick, is a leader who loves to learn, grow, and expand. He is well aware of his limitations and strengths. This enables him to develop his potential by allowing him to become the best possible version of himself.

Daniel Assouline Knows the Art and Science of Engaging with his Employees

Daniel Assouline is the ex-chairman of Montreal, Canada-based UpClick. Leaders like Assouline, who are lifelong learners, create excellent opportunities for growth and development. The organizations they head have a very strong possibility of making it big in a fast changing and dynamic marketplace, as they can adapt well to the situation and change with the changing times.

A few of the important qualities that separate leaders like Daniel Assouline from average and mediocre leaders are mentioned below:

Good leaders are not afraid of making mistakes


“Anyone who has never made a mistake has never tried anything new.”
― Albert Einstein

High-performance leaders are different from their average peers, because they are not afraid of making mistakes. They know and understand well that you can learn more from your mistakes than from your achievements. Good leaders are calculated risk takers, as it allows them to be the best possible versions of themselves. Making mistakes and learning from it enables them to be better equipped to lead and handle the mistakes of their subordinates.

Daniel Assouline, the present CEO of Lavasoft, believes that your focus on learning from the mistakes accelerates growth. Leaders who are afraid of making mistakes are invariably the leaders who avoid innovation and new ways of doing doings, finding comfort in the known.

They hate taking decisions and love to maintain the status-quo. In a dynamic and complex business environment, this mentality often leads to the untimely demise of the organization.

Good Leaders Engage and Energize

Exceptional leaders know the art and science of engaging with their employees. Engagement breeds loyalty and work ethics. Employees tend to be more focused, as higher level of engagement gives a sense of meaning and purpose to their work. They feel motivated and energized because they get a strong signal from the top that their contribution is acknowledged and appreciated.

Daniel Assouline has the knowledge and expertise of connecting employees’ daily work to the organization’s higher purpose. People, when they realize that they are making a meaningful and important contribution, will be further energized to give their better. This creates a work culture of achievement and shared success.
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